Paid acquisition
Meta, Google, TikTok and retail media run against blended CAC targets. Budgets shift weekly based on incrementality tests, not platform-reported conversions.
We build acquisition, lifecycle and creative systems for subscription and commerce teams — measured on contribution margin, not impressions.
What we do
No handoffs between agencies. Strategy, media, creative and data sit in the same weekly review.
Meta, Google, TikTok and retail media run against blended CAC targets. Budgets shift weekly based on incrementality tests, not platform-reported conversions.
Email, SMS and onboarding flows mapped to the moments where churn actually happens. We instrument first, then write.
In-house production shipping 40+ concepts a month. Every asset is tagged, so you learn which hook, format and offer carried the result.
Warehouse-native reporting, geo holdouts and media mix modelling. One dashboard your finance team will accept.
Selected work
Figures cover the first four quarters of each engagement, verified against client revenue data.
Subscription coffee
Northwind Roasters
−38%
Cut blended acquisition cost while doubling monthly new subscribers, by rebuilding the trial offer around second-order retention.
Home goods
Ferrolane
4.1×
Scaled from one market to six in eleven months. Creative testing cadence moved from monthly to weekly with the same budget.
Health & wellness
Vireo Health
+27%
Lifted repeat purchase rate by rewriting the first 30 days of lifecycle messaging around a single activation milestone.
How engagements run
The order matters — we don't buy media before we can measure what it did.
WEEKS 1–3
We map your data, rebuild tracking, and agree on the one metric the engagement is judged by. You get the audit whether or not we continue.
WEEKS 4–8
First creative batches, offer variants and channel tests go live on a controlled budget. We look for signal, not scale.
WEEKS 9–12
Winners get budget, structure and a documented playbook your in-house team can run without us in the room.
“They were the first partner who asked to see our margin data before pitching. Six months later we cut spend fifteen percent and grew revenue anyway.”
Send us your current numbers and we'll come back with a read on where the leverage is — before any proposal.
hello@solastar.online